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“Tempo al tempo”, the guide to 2025 trends in restaurant marketing presented

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“Tempo al Tempo” was presented last Thursday, December 12, at the Salotto culturale dell’Eur (Rome), the guide that intends to offer an overview of the new and old tools made available by marketing and communication to face the challenges of 2025 in the hotel, restaurant and catering sectors.

2025 will in fact be a year dedicated to the reappropriation of time, the year in which algorithms, AI tools and social media will guide users-customers along that path of recovering their time, of returning to the true meaning of the term experience. Concepts such as tradition, authenticity, history, slow will thus be revisited through known and lesser-known tools to acquire a new contemporaneity and offer new development paths to brands and their reference market.

The meeting in the well-known Roman neighborhood was moderated by food and wine journalist Rosaria Castaldo and not only allowed the presentation of the guide – downloadable for free from www.horecasoluzioni.it – but also offered the opportunity to discuss the state of the art of the sector, often unable to effectively express its identity because it is a victim of the lack of time, resources and specific skills relating to the world of communication and marketing.

As underlined by Ugo Mancusi, Communication Manager of Corebook – The art of communicating, in order to cope with an increasingly demanding and aware clientele, professionals in the Ho.Re.Ca. world have long been committed to improving their offering, thus being able to boast a real ability to offer excellence, without however being able to communicate it.

According to Matteo Bruni, Content Manager of Carmat Comunicazione, this difficulty is partly due to the persistence of a certain confusion regarding new technologies, but also to the presumption of being able to do it alone. In reality, technological evolution, if well managed, allows nothing more than the revisiting of some traditional concepts. Therefore, the hope is to create new balances not only between restaurateurs and communication agencies, but also between restaurateurs and customers.

The need to reclaim time is in fact a need that concerns professionals first and foremost: Carlos Bellini, Digital Strategist and Trainer at Carmat, has in fact underlined how the elimination of repetitive tasks thanks to the help of technology and those who know how to use it profitably, allows the restaurateur to focus on activities that are more inherent to their sector and with the highest added value, including the optimization of the offer, so as to avoid waste and meet the most diverse food needs of customers.

Even for the latter, reclaiming their spaces is emerging as a priority: allowing yourself a moment of conviviality – highlighted Sonia Bagnetti, Project Manager and Digital Strategist at Corebook – is not just taking a photo of the dish, but enjoying the moment, to generate memories: a fundamental condition for creating a story as well as for remembering and being remembered.

The guide, after a brief preface relating to the concept of time, presents an excursus on the 2025 trends in both catering and communication. Immediately after, it goes on to describe in detail the different areas of application of these trends: social media and ADV campaigns, logo and coordinated image, interior design, websites and SEO, press office, events and email marketing. The layout highlights the key concepts so that consultation is immediate and simple, perfectly in line with the idea of ​​a pocket guide.

It has been signed by Eureka! Soluzioni per l’Ho.re.ca., the Umbrian initiative born from the collaboration between professionals in communication, territorial, cultural and food and wine marketing who, for over ten years, have been developing communication projects to support companies and professionals in the sector at a national level. Dealing with food and marketing consulting, web, graphics, photos and videos, social media, digital marketing, press office and podcasting, Eureka! can offer a complete solution for companies in the food & wine and hotel industry and for local businesses (tour operators, consortia but also chefs and entrepreneurs) in the design and development of their brand and their market through communication tools.

The meeting in the refined setting of the Eur Cultural Salon concluded with a convivial moment enlivened by the artisanal panettone of Pasticceria Tripaldi, which also created the perfect setting for exchanging greetings in view of the upcoming holidays.

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