More than a restyling, it was a revision and reorganization of an editorial system born seven years ago to serve the Umbria brand.
AboutUmbria, in fact, is a project born from the enthusiasm of a group of professionals who have been working in information and communication for years and who in May 2017 pooled their experience to create an entity capable of promoting the brand Umbria in a punctual, capillary and innovative way.
In these seven years, starting from the San Francesco International Airport – the historical headquarters of the magazine – we have pursued the aim of making Umbria known and promoted through a communication activity aimed at disseminating and promoting Umbrian excellence, artistic and cultural heritage of the region, of events, exhibitions, cultural initiatives in general, of any type of information and news that had the aim of promoting Umbria at a national and international level.
In quickly retracing this period together, we realized how much work we have produced in support of the dissemination of Umbrian Excellence and the important contribution – allow us to claim it – that we have given to the promotion of a region that was learning to know itself and to make itself known beyond the own borders.
More than a restyling, it was a revision and reorganization of an editorial system born seven years ago to serve the Umbria brand.
AboutUmbria, in fact, is a project born from the enthusiasm of a group of professionals who have been working in information and communication for years and who in May 2017 pooled their experience to create an entity capable of promoting the brand Umbria in a punctual, capillary and innovative way.
In these seven years, starting from the San Francesco International Airport – the historical headquarters of the magazine – we have pursued the aim of making Umbria known and promoted through a communication activity aimed at disseminating and promoting Umbrian excellence, artistic and cultural heritage of the region , of events, exhibitions, cultural initiatives in general, of any type of information and news that had the aim of promoting Umbria at a national and international level.
In quickly retracing this period together, we realized how much work we have produced in support of the dissemination of Umbrian Excellence and the important contribution – allow us to claim it – that we have given to the promotion of a region that was learning to know itself and to make itself known beyond the own borders.
The news of the new magazine
AboutUmbria is further enriched with original content, images, audio and video, enhanced by a new cleaner and tidier graphic design for better navigation.
Furthermore, AboutUmbria also becomes a web TV full of informative content, interviews, events and original formats that we will launch in the coming months.
The newspaper’s multimedia editorial system will also be enriched with thematic podcasts.
Finally, the information will continue as always on social media – Facebook, Instagram, Linkedin – where the newspaper finds a growing following and greater interactions every day.
What is the objective? Continue this journey together, us and you who read us, a journey that will increasingly become travel, experience and knowledge, but also holiday, tourism and territory.
And the new motto? Umbria is fantastic! Yes Fantastic, you choose whether it is an adjective or a verb.
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Ugo Mancusi
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